Velocity Black x The Mandrake Hotel

Case Study

Challenge

Exclusive luxury lifestyle app Velocity Black partnered with the exclusive Mandrake Hotel to host a one-of-a-kind halloween party for its members, briefing FOMO Studios to create a short brand film to capture all the highlights.

Solution

FOMO Studios joined for the duration of the event to film all corners of the party. In addition to the overview shots of the venue, we worked with bar and event staff to capture more details and approached guests to film intimate moments that served to bring the experience to life. From the footage, we edited and created an aspirational short film that showcased Velocity Black’s glamorous event in all its glory.

Result

The film was published on Velocity Black’s app, website and social platforms in order to appeal to a young, cool and wealthy international crowd, succeeding in increasing brand awareness and inspiring new member sign-ups.