Tauso

Case Study

Challenge

Launching a brand new product that no-one has ever heard of can be a difficult task. The owners of Tauso approached us to help develop a campaign that would bring their new invention to life by introducing the product, building brand awareness and ultimately driving sales.

Solution

We wanted to ensure that the brand and product stuck in the minds of those that saw it, so we knew that our creative approach was going to be pivotal. We decided that taking a functional product and giving it a lighthearted spin was the key to driving engagement.

Result

Tauso launched to great success, and is now seeking funding for the next part of their growth journey. We were happy to help partner their innovative product with an equally creative video campaign.