Killing Kittens #wearekk

Case Study

Challenge

Killing Kittens asked FOMO Studios to help create additional film content for its latest campaign. The provocative brand asked its members to take part in a new campaign that meant putting their face to the brand and saying “We are a member of Killing Kittens and proud”.

Solution

We went behind-the-scenes of Killing Kittens’ photo shoot, using the opportunity to film interviews with couples from its membership base, including Rosa & Anthony, Fer, Vanessa & John, Elodie, Lillibet and Lisa, who answered questions such as “What would you say to somebody who is nervous about joining Killing Kittens?”. Using our friendly, warm approach, we ensured each ‘Kitten’ felt as comfortable as possible for sharing their stories of sexual exploration.

Result

The considered way in which we interviewed and filmed these 'Kittens' talking about their personal journeys succeeded in opening up a dialogue and intriguing potential new members. By conveying how existing members feel supported by Killing Kittens’ welcoming, friendly and fun community, Killing Kittens noticed a considerable spike in membership enquiries as result of the campaign content.