Elizabeth Arden x Sheerluxe

Case Study

Challenge

FOMO Studios collaborated with Elizabeth Arden and Sheerluxe to produce a set of teaser and promotional films for its ‘Eight Hour Diaries’ influencer marketing campaign.

Solution

Featuring blog founders Liv Purvis, Emma Hill, Amy Spencer, Anne-Marie Lodge, Anna Whitehouse, chef Tess Ward and Sheerluxe Founder & Editor Georgie Coleridge Cole, the video showcases these female influencers using Elizabeth Arden's cult product during their daily lives, with a shared interest in life, culture, beauty and style.

Result

Through linking with carefully selected influencers, we helped Elizabeth Arden, a brand much-loved and trusted by discerning adult females, to connect with a younger demographic and receive an unrivalled return on their marketing investment.