Barrecore

Case Study

Challenge

As part of its new client acquisition strategy, leading barre fitness collective, Barrecore, wished to visually communicate the benefits and results of their unique exercise method, whilst also referencing specific neighbourhoods in order increase brand awareness relating to their 10 London studios.

Solution

From concept development through to A/B advert testing, we worked collaboratively with Barrecore to develop an end-to-end social media campaign laser focused on new client acquisition. We delivered numerous pieces of highly engaging, platform-specific content to convey the brand, messaging and call to action that had been developed.

Result

We were able to test the popularity and success of each campaign across various channels, formats, ad copy/video combinations, audiences and locations in order to constantly optimise the performance of the adverts. This allowed us to provide an incredible ROI for our client and to successfully hit the new client targets that had been set.